LINE-X Protective Coatings
LINE-X® is a global leader in protective coatings development and availability. We are the only franchised network in Australia specialising in the automotive aftermarket and wide-ranging protective coatings services.
LINE-X is widely known as the market leader in spray-on truck bedliners, and with over 20 years of industry experience and technical expertise, our applicators are the best in the business. Our passion for protection and innovation has expanded LINE-X applications beyond bedliners into other areas of the automotive aftermarket — like specialty automotive coatings and 4x4 accessories — as well as the commercial, industrial, and manufacturing realms. LINE-X products and people are up for almost any challenge.
We are dedicated to providing our customers with products and solutions that exceed expectations. We promise premium performance, superior quality, exceptional value, and excellence in every dimension of your LINE-X experience.
LINE-X History & Milestones
1982
- Burtin Urethane Corp. established in Santa Ana, Calif.
1983
- Alliances formed with key suppliers: Dow, DuPont, BASF
1988
- Industry’s first spray elastomic coating invented
1990
- United States Coast Guard utilizes spray-on application for lifeboats and other buoyant apparatus
1992
- United States Department of Agriculture approves two coatings to apply to surfaces coming into contact with meat and poultry food products
1993
- LINE-X becomes division of Burtin Urethane Corporation on April 2nd
- Carlos Burtin, founder, becomes first president of LINE-X
- LINE-X is introduced in Canada
1994
- Claudio Burtin named second president of LINE-X
- New license program initiated
1997
- Central Alberta Polycoatings is awarded the Line-X Distributorship for Canada
1999
- Scott Jewett joins LINE-X to launch National Franchise Program
2000
- LINE-X applied non-skid protection to topside of U.S. submarine for future MILSPEC approval
- LINE-X Sponsors 2000 NASCAR Craftsman Truck Series
- Operations expand into Australia
- Title sponsor of the Line-X 225 NASCAR Craftsman Truck Series Race in Portland, Oregon
- Primary sponsor of Tina Gordon in the NASCAR All-Pro Series
- J.B. Burtin appointed third president of LINE-X, focusing on developing brand image
- LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
- LINE-X tested by U.S. Air Force Research Laboratory for Bomb Blast Protection
- LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
2001
- BASF acquisition of Burtin Urethane
- LINE-X named the “Official Bedliner” of Four Wheeler magazine and of the Top Truck Challenge Event
- LINE-X polyurea elastomer coating was the only product approved of 27 tested by U.S. Air Force Research Laboratory for Bomb Blast Protection
- Named "Official Bedliner" for Circle Track and Stock Car Magazines
- LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
- Recipient of the Crystal Award in the Video/Film/Multi-Media Productions category of The Communicator Awards
2002
- LINE-X awarded Pentagon contract for blast mitigation
- Racing legend Mario Andretti becomes LINE-X customer with applications to trucks and trailers
- Awarded Market Engineering Award for Competitive Strategy for 2001 by Frost and Sullivan
- Nationwide Lifetime Warranty unveiled
- Operations expand into Portugal
- LINE-X sponsors "OBSESSION" Monster Truck
- Earned Franchise 500® rank (#461) by Entrepreneur Magazine
- Ranked #44 as "Top New Franchises" by Entrepreneur Magazine
- Ranked #31 as "Fastest-Growing Franchises" by Entrepreneur Magazine
2003
- LINE-X completes phase one of Bomb Blast Protective Coating application at the Pentagon
- Ranked #61 as “Fastest-Growing Franchises” by Entrepreneur magazine
- Ranked #30 as "Top New Franchises" by Entrepreneur Magazine
- Earned Franchise 500® rank (#391) by Entrepreneur Magazine
- LINE-X named Spray-On Bedliner of Choice for new Toyota/Yamaha Concept Truck dubbed "The Yamahauler"
- Operations expand into Denmark, Tahiti, Mexico and Malaysia
2004
- Operations expand into United Kingdom and Nigeria
- Office of Naval Research achieved promising results with spray-on armor applied to Marine Corps Humvees
- LINE-X, in partnership with Bang Racing, competed in Craftsman Truck Series season opener in Daytona, FL
- Travis Kvapil and the LINE-X 24 Truck win inaugural LINE-X SPRAY- ON BEDLINERS 200 NASCAR Craftsman Truck Series Race at Michigan
- International Speedway, at Auburn Hills, MI
- Operations expand into Guam and Panama
- Ranked #38 as "Fastest-Growing Franchises" by Entrepreneur Magazine
- Ranked #108 as "America's Top Global Franchises" by Entrepreneur Magazine
- Earned Franchise 500® rank (#152) by Entrepreneur Magazine
- Ranked #7 as "Top New Franchises" by Entrepreneur Magazine
- Blast Test completed by New Mexico Tech's Energetic Materials Research and Testing Center (EMRTC) outside Soccorro, NM
- LINE-X signs agreement with Obsession Racing for 2005 Monster Truck season
- LINE-X Toyota Tundra featured in new "NASCAR 2005 CHASE FOR THE CUP" game by EA SPORTS
2005
- Line-X year-end results: 375,000 bedliners sold
- Ranked #7 in the Fast 55 by Franchise Times — fastest growing new U.S. franchises
- LINE-X applied to new high-tech "small-arms protective insert" armored plate in ballistic vests over 50,000 soldiers in service in Iraq and Afghanistan
- Scott Jewett Named CEO of LINE-X Franchise Development Corporation (LFDC)
- Martin Cortes appointed CFO
- Graham Partners acquired LINE-X from Burtin family
- Awarded Market Penetration Leadership Award for 2004 by Frost and Sullivan
- LINE-X franchise locations surpass 500
- Operations expand into New Caledonia, Turkey, and Singapore
- Ranked "Number One" Miscellaneous Automotive Products and Services Franchise by Entrepreneur Magazine
- Ranked #16 as "Fastest-Growing Franchises" by Entrepreneur Magazine
- Ranked #51 as "America's Top Global Franchises" by Entrepreneur Magazine
- Earned Franchise 500® rank (#56) by Entrepreneur Magazine
2000
- LINE-X applied non-skid protection to topside of U.S. submarine for future MILSPEC approval
- LINE-X Sponsors 2000 NASCAR Craftsman Truck Series
- Operations expand into Australia
- Title sponsor of the Line-X 225 NASCAR Craftsman Truck Series Race in Portland, Oregon
- Primary sponsor of Tina Gordon in the NASCAR All-Pro Series
- J.B. Burtin appointed third president of LINE-X, focusing on developing brand image
- LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
- LINE-X tested by U.S. Air Force Research Laboratory for Bomb Blast Protection
- LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
2001
- BASF acquisition of Burtin Urethane
- LINE-X named the “Official Bedliner” of Four Wheeler magazine and of the Top Truck Challenge Event
- LINE-X polyurea elastomer coating was the only product approved of 27 tested by U.S. Air Force Research Laboratory for Bomb Blast Protection
- Named "Official Bedliner" for Circle Track and Stock Car Magazines
- LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
- Recipient of the Crystal Award in the Video/Film/Multi-Media Productions category of The Communicator Awards
2002
- LINE-X awarded Pentagon contract for blast mitigation
- Racing legend Mario Andretti becomes LINE-X customer with applications to trucks and trailers
- Awarded Market Engineering Award for Competitive Strategy for 2001 by Frost and Sullivan
- Nationwide Lifetime Warranty unveiled
- Operations expand into Portugal
- LINE-X sponsors "OBSESSION" Monster Truck
- Earned Franchise 500® rank (#461) by Entrepreneur Magazine
- Ranked #44 as "Top New Franchises" by Entrepreneur Magazine
- Ranked #31 as "Fastest-Growing Franchises" by Entrepreneur Magazine
2003
- LINE-X completes phase one of Bomb Blast Protective Coating application at the Pentagon
- Ranked #61 as “Fastest-Growing Franchises” by Entrepreneur magazine
- Ranked #30 as "Top New Franchises" by Entrepreneur Magazine
- Earned Franchise 500® rank (#391) by Entrepreneur Magazine
- LINE-X named Spray-On Bedliner of Choice for new Toyota/Yamaha Concept Truck dubbed "The Yamahauler"
- Operations expand into Denmark, Tahiti, Mexico and Malaysia
2004
- Operations expand into United Kingdom and Nigeria
- Office of Naval Research achieved promising results with spray-on armor applied to Marine Corps Humvees
- LINE-X, in partnership with Bang Racing, competed in Craftsman Truck Series season opener in Daytona, FL
- Travis Kvapil and the LINE-X 24 Truck win inaugural LINE-X SPRAY- ON BEDLINERS 200 NASCAR Craftsman Truck Series Race at Michigan
- International Speedway, at Auburn Hills, MI
- Operations expand into Guam and Panama
- Ranked #38 as "Fastest-Growing Franchises" by Entrepreneur Magazine
- Ranked #108 as "America's Top Global Franchises" by Entrepreneur Magazine
- Earned Franchise 500® rank (#152) by Entrepreneur Magazine
- Ranked #7 as "Top New Franchises" by Entrepreneur Magazine
- Blast Test completed by New Mexico Tech's Energetic Materials Research and Testing Center (EMRTC) outside Soccorro, NM
- LINE-X signs agreement with Obsession Racing for 2005 Monster Truck season
- LINE-X Toyota Tundra featured in new "NASCAR 2005 CHASE FOR THE CUP" game by EA SPORTS
2005
- Line-X year-end results: 375,000 bedliners sold
- Ranked #7 in the Fast 55 by Franchise Times — fastest growing new U.S. franchises
- LINE-X applied to new high-tech "small-arms protective insert" armored plate in ballistic vests over 50,000 soldiers in service in Iraq and Afghanistan
- Scott Jewett Named CEO of LINE-X Franchise Development Corporation (LFDC)
- Martin Cortes appointed CFO
- Graham Partners acquired LINE-X from Burtin family
- Awarded Market Penetration Leadership Award for 2004 by Frost and Sullivan
- LINE-X franchise locations surpass 500
- Operations expand into New Caledonia, Turkey, and Singapore
- Ranked "Number One" Miscellaneous Automotive Products and Services Franchise by Entrepreneur Magazine
- Ranked #16 as "Fastest-Growing Franchises" by Entrepreneur Magazine
- Ranked #51 as "America's Top Global Franchises" by Entrepreneur Magazine
- Earned Franchise 500® rank (#56) by Entrepreneur Magazine
2006
- LINE-X achieves 92% customer satisfaction rating (source: ConStat Attitude, Awareness and Usage Survey, 2006)
- National coverage by FOX-TV in "From Pickups to the Pentagon" feature
- LINE-X application process featured on "Chop Cut Rebuild" and "World's Greatest" syndicated TV shows
- Awarded 'North American Bedliners Brand Leadership of the Year' award by Frost & Sullivan
- Feature profile in USA Today's Money section
- Featured on Discovery Channel after ranking No. 1 in blast mitigation tests
- Highlighted in National Geographic Channel's "Outsmarting Terrorism" program
- Ranked "Number One" Miscellaneous Automotive Products and Services Franchise by Entrepreneur Magazine
- Surpasses two million bedliner applications worldwide
- Ranked #105 as "America's Top Global Franchises" by Entrepreneur Magazine
- Ranked #28 in the Fast 55 by Franchise Times
- First North America Dealers Meeting held Feb. 9-12 in Dallas, Texas
- Earned Franchise 500® rank (#84) by Entrepreneur Magazine
- Operations expand into Estonia, Hungary, Kuwait, Latvia, Lithuania, Romania, Spain.
2007
- John Q. Wesley II named CEO of LINE-X Franchise Development Corporation (LFDC)
- Global Dealer Conference held in Nashville Feb. 24-26 draws record attendance
- LINE-X Corporation Partners with National Wild Turkey Federation as exclusive bedliner sponsor
- LINE-X Xtra color application process rolled out to LINE-X dealer locations nationwide
- Highlighted in Popular Mechanics February issue in "Blast Resort" feature
- Retains No. 1 franchise ranking in 'Miscellaneous Automotive Products and Services' category in Entrepreneur Magazine's 28th Annual Franchise 500® report
- Moves up four places to #80 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
- Jumps 34 places to #71 in "America's Top Global Franchises" by Entrepreneur Magazine
- Operations expand into Papua New Guinea, Egypt and Algeria
2008
- April 2 - LINE-X celebrates 15 years as industry leader
- Global Dealer Conference held in Anaheim, CA Feb. 15-17 draws record attendance
- LINE-X ReNew bedliner enhancement system application process rolled out to LINE-X dealer locations nationwide
- Retains No. 1 franchise ranking in 'Miscellaneous Automotive Products and Services' category in Entrepreneur Magazine's 29th Annual Franchise 500® report for fourth consecutive year
- LINE-X ranks #144 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
- LINE-X partners with DiamondBack® Truck Covers to introduce DiamondBack- X™
- First spray-on product to meet MSHA requirements for acceptance of flame- resistance solid products taken into mines
- Only spray-on product in its category to be accepted by MSHA as non-strength enhancing mine sealant
- LINE-X sponsors No. 7 LINE-X Chevrolet Silverado driven by three-time Rolex Grand Am Champion, Andy Lally in the Chevy Silverado 250 at Daytona International Speedway in the NASCAR Craftsman Truck Series
- LINE-X sponsors Ducks Unlimited Opening Day program
- Operations expand into Colombia, Israel, Netherlands and Russia
2009
- Advanced Protective Coatings merges with LINE-X Franchising, LLC
- LINE-X partners with Truck Covers USA to offer the American X-Box, a top of the line tool box with the protection of LINE-X XTRA
- American X-Box wins 2009 SEMA Show International Product Award
2010
- LINE-X is awarded the prestigious Popular Mechanics Editor's Choice Award as ASPART-X is chosen as a "Top Product for 2010"
- LINE-X ranks in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
- LINE-X chosen to be featured in "World's Greatest!" television series
2011
- Nagrom aquires the Master Distributor License for Australia & New Zeland
- LINE-X now has over 500 franchise locations in over 46 countries
- Discovery Channel's Storm Chasers select LINE-X to guard against extreme weather
- LINE-X wins Innovation Award from the Center for the Polyurethanes Industry
- LINE-X ranks #438 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
- LINE-X receives Product Line Strategy Award from Frost and Sullivan
- LINE-X supports ABC's hit how Extreme Makeover: Home Edition
- LINE-X products featured on hit show Mythbusters
2012
- LINE-X ranks #195 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
- No. 1 franchise ranking in 'Miscellaneous Automotive Products and Services' category in Entrepreneur Magazine's 33rd Annual Franchise 500®
- LINE-X ranks #153 in annual Franchise 500® rankings of top global franchises by Entrepreneur Magazine
- LINE-X named to the G.I. Jobs "Military Friendly Franchise" list that recognizes companies who support military members
2013
- LINE-X launches exclusive truck accessory brand Truck Gear by LINE-X
- LINE-X celebrates 20th Anniversary
- Under Armour® chooses LINE-X as product partner for Water Spider shoes
- LINE-X ranks #215 in Annual Franchise 500® rankings of U.S. franchises by Entrepreneur magazine
- LINE-X receives #1 franchise ranking in Miscellaneous Automotive Products and Services category in Entrepreneur magazine’s 34th Annual Franchise 500®
- LINE-X honored with Governor’s Trade Excellence Award for global marketplace presence
2014
- LINE-X featured on National Geographic Channel’s ultimate reality competition TV series Showdown of the Unbeatables
- LINE-X named Military Times’ “Best for Vets: Franchises 2014–2015”
- LINE-X ranks in U.S. Veterans Magazine’s 2014 Top Veteran-Friendly Franchises
- LINE-X acquired by Olympus Partners
2015
- LINE-X hires new President, Dennis Weese
- Nagrom aquires Master Franchise agreement for Australia & New Zeland
- LINE-X Australia is launched
- LINE-X Australia launches its first company Store in Welshpool, WA
- LINE-X launches first protective coatings Master Franchise in Australia
- LINE-X partners with Keystone Automotive Operations as the exclusive accessories distributor for Truck Gear by LINE-X
- LINE-X named by Graco Inc. as one of their Top 20 Distributors for protective coatings and/or foam and polyurea equipment for 2014
- LINE-X honored as one of the Top Franchise Opportunities for 2015 by the Franchise Business Review
2016
- LINE-X ranks #223 in Annual Franchise 500® Rankings of U.S. franchises by Entrepreneur Magazine
- LINE-X partners with country music star, military veteran, award-winning TV host and philanthropist Craig Morgan
- LINE-X donates $50,000 to veteran nonprofit organization Operation Mend
- Innovative Super Sport Utility Vehicle Concept Car, built in collaboration with Unique Fabricating, displayed at the North American International Auto Show in Detroit
- LINE-X Australia launches it's National Franchise Model at the Melbourne Franchising Expo, Victoria
2017
- LINE-X Australia signs its first franchise agreement
- LINE-X Australia first franchise store is launched in Bunbury, WA
- LINE-X Australia launches it's first franchise in ACT
- LINE-X launches exclusive truck accessory brand Truck Gear by LINE-X
- LINE-X Austalia appoints Mark McPherson as Cheif Operating Officer
2018
- LINE-X Australia opens its West Coast Franchise Support and Distribution Centre
- Delegates from LINE-X Australia attend the Global LINE-X Conference in Florida, USA
- LINE-X Australia launches it's first franchise in New South Wales
- LINE-X Australia holds it's first National Franchise Conference in Sydney, NSW
- LINE-X Australia launches it's first franchise in Queensland
- LINE-X Australia launches it's first franchise in South Australia